About Me

I’m an award-winning Executive Creative Director with a passion for bringing brands to life through thoughtful design and strategy. With a background in media, design thinking is at the heart of everything I do. Over the years, I’ve worked with brands across a wide range of industries—creating impactful identities, campaigns, and experiences across print, digital, and live events. My work has taken me from London to Moscow, Hong Kong to New York, helping businesses connect with their audiences in meaningful ways.

I love diving deep into the cultural and aesthetic values of my clients, understanding their audiences, and crafting creative strategies that not only resonate but also drive engagement and business growth. I collaborate closely with CEOs and leadership teams to translate their vision into compelling design strategies that support their commercial goals.

Many of my projects are tailored to specific client needs—whether it’s providing creative direction for a key business pitch, shaping a new brand identity, or helping teams refine their communication strategies. I also offer design management services, guiding executive teams with creative leadership, brand oversight, and solutions for challenges like team structure, change management, and mentorship.

Beyond strategy and consulting, I take on hands-on design projects spanning branding, websites, books, and media—ensuring every creative piece tells a strong and cohesive story.

My work has been recognised by D&AD, the Type Directors Club, the Art Directors Club, the Society of Publication Designers, the Society of News Design, the British Book Design and Production Awards, and the Periodical Publishers Association (PPA). It has also been featured in Creative Review, Print, Graphis, NPR (National Public Radio) and the G.F. Smith Paper Journal.