As Immaculate Vegan, the ethical online fashion and lifestyle retailer, embarks on its next growth phase, co-founders Annick Ireland and Simon Bell initiated a comprehensive review of the brand's design framework.
Collaborating with brand strategist Juliet Warkentin, the focus is on refining the existing identity through a series of strategic enhancements rather than rebranding.
The review process involved in-depth focus sessions, resulting in several key recommendations. Notably, the brand's logo has been strengthened to ensure clarity at smaller scales, and a range of typographic styles has been introduced for use across the primary website.
To enrich the visual experience, the primary colour palette has been expanded, with secondary and tertiary palettes added for use across all marketing channels and essential presentation platforms. A new graphic motif has also been adopted to provide visual punctuation on the website and across social media platforms, particularly Instagram.
The final stage of the project involved the creation of a compact brand guideline book to ensure effective management across the brand.
These enhancements are designed to bolster Immaculate Vegan's brand presence and foster deeper connections with its audience, positioning the retailer for future success.
