For Evolving Leadership, a progressive coaching consultancy founded by Yasmin El Dabi, I worked with brand strategist Juliet Warkentin to develop a fresh and compelling identity that reflects the company’s transformative approach to leadership development and its forward-looking mindset in guiding clients through personal and professional growth.
At the heart of this new identity is a dynamic mark, symbolising the continuous evolution that defines modern leadership. This visual element embodies the balance between tradition and innovation, acknowledging the importance of experience while embracing forward momentum. The design is intentionally contemporary, with a confident and fluid form that reflects leadership as a journey rather than a fixed destination. It encapsulates the core values of adaptability, empowerment and fluidity—the essential principles of leadership in today’s changing world.
Client: Evolving Leadership Brand Strategist: Juliet Warkentin Developer: Callum Jones Photographer: Sarah Bates
