Avivah Wittenberg-Cox is a prominent thought leader specialising in gender and generational balance. Having previously worked with her on a series of e-book designs, I was invited by brand strategist Juliet Warkentin to collaborate once more, this time on creating a personal wordmark for Avivah that reflects her expertise and personality.
The resulting wordmark highlights the importance of simplicity and clarity in design. Working across multiple platforms, it maintains its integrity at various sizes, aligning with the brand vision and resonating with the target audience.